Prospecting and Lead Generation

Introduction

Description

Sales prospecting is all about finding potential buyers or clients – also known as prospects – for your product and reaching out to them, with the aim of entering them into a sales funnel they’ll stay in until, hopefully, they’re ready to buy from you. That’s why good prospecting is so essential: the better you are at finding prospects whose needs and pain points are met by your product, the more likely you’ll to convert them into sales down the line.